As a business owner, you most likely realize the importance of having a content marketing strategy. But what most businesses fail to understand is what types of content should be included within that strategy.
One of the types of content that is an absolute necessity nowadays is video. Mobile devices are a part of our everyday lives. People use them to communicate, work, as well as for entertainment purposes (or watching videos) throughout the day. This makes those devices a direct gateway to your prospective customers. There’s truly no reason why you would want to leave video out of your content strategy.
YouTube is run by Google and that translates into a huge reach for your business. It’s estimated that YouTube has more than 1 billion unique visitors every month. That’s more than any other platform that exists with the exception of Facebook. So it goes without saying that if your business doesn’t have a YouTube channel, you’re missing out on reaching a major portion of your audience.
At Accelerate Business Performance, we work with you to develop a video content strategy that’s focused on reaching your audience.